Bio

Michael Beach is the co-founder and Chief Executive Officer of the 1903 Group, an innovative holding company focused on building amazing businesses at the intersection of data and advertising. Michael is also the founder of Cross Screen Media (a 1903 Group company), a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level.

Before Cross Screen Media, Michael co-founded Targeted Victory, which quickly grew to be one of the dominant digital agencies in politics with 800+ clients, $250M+ in total revenue, and 130+ employees.

In 2020, Michael launched Screen Wars Fund, an early-stage venture capital fund focused on the convergent TV industry.

Michael is also the founder/editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has written 1K+ blog posts on Convergent TV and appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC, Bloomberg, and on NPR’s Planet Money podcast.

Areas of Expertise:

• Media planning and optimization across channels (linear, CTV, social media, mobile/desktop)

• Trends and insights about targeted video ads including addressable TV Advertising

• Strategies for networks to compete in the current landscape

• The present and future state of convergent tv