Bio

Michael Beach is the Chief Executive Officer of Cross Screen Media, a marketing analytics and software company empowering marketers to plan, activate, and measure effective video advertising at the local level.

Before Cross Screen Media, Michael co-founded Targeted Victory, which quickly grew to be one of the dominant digital agencies in politics with 800+ clients, $250M+ in total revenue, and 130+ employees.

In 2020, Michael launched Screen Wars Fund, an early-stage venture capital fund focused on the convergent TV industry.

Michael is also the founder/editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has written 1K+ blog posts on Convergent TV and appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC, Bloomberg, and on NPR’s Planet Money podcast.

Areas of Expertise:

• Media planning and optimization across channels (linear, CTV, social media, mobile/desktop)

• Trends and insights about targeted video ads including addressable TV Advertising

• Strategies for networks to compete in the current landscape

• The present and future state of convergent tv