The New York Times: I Approve This Message. Now, Remember Your Secrecy Envelope.
Michael was recently featured in The New York Times discussing TV ads and voters:
While television ads cannot be targeted with the same precision, some advancements in data analysis have allowed for more focused pitches. Mr. Beach, through his company Cross Screen Media, compiled lists of likely early voters and swing voters in three major battleground-state markets: Detroit, Phoenix and Charlotte, N.C. His team found that early voters tended to be older and watched a lot of cable and local news broadcasts, which are traditionally more expensive political advertising spaces.
