Campaigns & Elections: 2010 Republican Rising Stars

Michael Beach, Republican
Partner, Targeted Victory

The 2008 cycle was a challenging one for Republicans—to say the least. But if you’re looking for bright spots, says former RNC political director Rich Beeson, take a look at the committee’s National Victory effort headed by Michael Beach. Overseeing the RNC’s national voter turnout program, Beach found a way to increase volunteer voter contact through phones and door knocks. Consultants credit Beach’s operation with advances in early voting programs that are expected to pay big dividends for campaigns in cycles to come. While the end result wasn’t what the party had hoped for in ‘08, Beeson says “the underlying voter contacts made and uploaded by volunteers were significantly higher in 2008 than 2004, and that is due almost solely to Michael’s innovative implementation of technology and common sense.” It’s where Beach says he is most comfortable—right at the intersection of numbers, business and politics. “I never thought I’d work in politics,” says Beach. “I always thought I’d go into the financial industry or work in economics.” Post 2008, Beach says he saw “a massive amount of white space in the tech area,” so last year, along with former RNC colleague Zac Moffatt, Beach founded Targeted Victory, a firm specializing in online advertising, social networking and data management for campaigns and causes.

https://campaignsandelections.com/industry-news/2010-republican-rising-stars/