LG Ads: CTV Political Advertising Need-to-Know in 3.5 minutes

Great “Beach” Reading for CTV Ad Buyers & Sellers: After eight years and 360+ editions of the weekly “State of the Screens” newsletter, Michael Beach, CEO of Cross Screen Media, has released his first book, Screen Wars: Win the Battle for Attention with Convergent TV. Screen Wars is the first-ever guide to survive and thrive through the complexities of convergent TV, and delves into the nuances of video advertising in an era where traditional boundaries have blurred. With over a decade of expertise in TV and video advertising, Michael's unique perspective is rich with actionable strategies to navigate and capitalize on the opportunities within the convergent TV landscape. The book is meant to help you “skate to where the puck is going to be” by covering three fundamental topics: 1) How we watch TV; 2) Winning the battle for attention with convergent TV; and 3) How TV advertising will work in the future.

Click here to read the full article