New York Times: As Viewing Habits Change, Political Ads Switch Screens
A survey conducted last May on voters’ television viewing habits, which is often cited by Romney advisers, found that 31 percent of likely voters had not watched television “live” — that is, at the time it was being broadcast, as opposed to online or on a recording device — in the previous week. And of the 17 percent who said they mostly watched programs recorded on devices like a D.V.R., a large majority skipped through ads most of the time. The nationwide telephone survey was conducted by Public Opinion Strategies, a Republican polling firm, and SEA Polling and Strategic Design, a Democratic polling firm.
