NPR All Things Considered: Political Ads Target TV, But Not Everyone Is Tuning In

If you watched the Emmy Awards recently, you may have seen an ad inviting viewers to "fight" for President Obama's jobs plan.

"The next election is 14 months away," Obama says in the ad. "And the people who sent us here ... they don't have the luxury of waiting 14 months."

Although the election is more than a year away, it's not keeping political commercials off of our TV screens. Yet, according to a new survey, the audience for those ads is shrinking.

Young People Aren't Watching Live TV

The ad for Obama's jobs program wasn't from the Obama re-election campaign; it was from the Democratic National Committee.

Brad Woodhouse, the DNC's communications director, says it's been running in selected markets.